COMMUNICATIVE PRACTICES IN BRAND MANAGEMENT

Authors

  • Олеся Валерьевна Тугова Автор

Keywords:

“lovemark”, communication practices, brand

Abstract

Features of brand management applying the concept of “lovemark” are researched. The special attention is paid to the content of the vector “mystery” in the brand communication of the presented concept.

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Published

2013-02-15

Issue

Vol. 35 No. 2 (2013)

Section

Статьи

How to Cite

Тугова О.В. COMMUNICATIVE PRACTICES IN BRAND MANAGEMENT // The Bulletin of the Volga Region Institute of Administration. 2013. Vol. 35, no. 2. P. 21–25.