THE ROLE OF THE OUTDOOR ADVERTISING IN THE PROCESS OF SYMBOLIC SPACE DESIGN OF A RUSSIAN PROVINCIAL TOWN

Authors

  • Елена Александровна Раевская Автор

Keywords:

город, бренд, наружная реклама, символическое пространство

Abstract

Visualization in advertising as habitat-forming factor in modern urban environment is analyzed. The author cites his own empirical study of outdoor advertising in the Russian provincial town. The results of this study are the basis for recommendations to improve the advertising communication of the city.

Downloads

Download data is not yet available.

Downloads

Published

2014-01-15

Issue

Vol. 40 No. 1 (2014)

Section

Статьи

How to Cite

Раевская Е.А. THE ROLE OF THE OUTDOOR ADVERTISING IN THE PROCESS OF SYMBOLIC SPACE DESIGN OF A RUSSIAN PROVINCIAL TOWN // The Bulletin of the Volga Region Institute of Administration. 2014. Vol. 40, no. 1. P. 66–73.