CINEMA AS A VISUAL AID TO STUDY CROSS-CULTURAL ASPECTS

Authors

  • Виктория Владимировна Канафьева Автор

Keywords:

cinema, intercultural aspects, advertising content

Abstract

Cinema as a visual aid to study cross-cultural aspects in the creation of advertising content is studied. Cross-cultural peculiarities of the Western, American and Oriental cinema are considered. Attention is drawn to the Russian stereotypes of contemporary cinema.

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Published

2013-05-15

Issue

Vol. 38 No. 5 (2013)

Section

Статьи

How to Cite

Канафьева В.В. CINEMA AS A VISUAL AID TO STUDY CROSS-CULTURAL ASPECTS // The Bulletin of the Volga Region Institute of Administration. 2013. Vol. 38, no. 5. P. 86–92.