E. ROSENSTOCK-HUESSY’S METHODOLOGY IN THE RESEARCH OF PROACTIVE DEFENSE OF THE ELECTION CAMPAIGN SPACE

Authors

  • Алексей Евгеньевич Яковлев Автор

Keywords:

election campaign, political discourse, messages functions

Abstract

B. Obama’s election campaign messages system in 2007-2008 is analyzed on the basis of E. RosenstockHuessy’s methodology of humanities. The possibility of diversifying W.L. Benoit’s defense function into the reactive and proactive types of defense is shown.

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Published

2013-02-15

Issue

Vol. 35 No. 2 (2013)

Section

Статьи

How to Cite

Яковлев А.Е. E. ROSENSTOCK-HUESSY’S METHODOLOGY IN THE RESEARCH OF PROACTIVE DEFENSE OF THE ELECTION CAMPAIGN SPACE // The Bulletin of the Volga Region Institute of Administration. 2013. Vol. 35, no. 2. P. 16–20.