The article analyzes the features of the development of the information society and space, and provides the characteristics of modern personality. The information society is characterized by high rates of production and reproduction of information, a low degree of reliability and validity, virality and special temporality. Modern personality is forced to respond to the challenges of the information society by implementing strategies to overcome false expertise, inattention blindness, technological fatigue, low perception and conflictogenicity. Understanding the socio-psychological characteristics of a person makes it possible to increase the effectiveness of management at the personal and organizational levels in conditions of high uncertainty and entropy.
